When it comes to transit, even the best of us have a bad attitude. In my own case, I ride the commuter train because it’s the lesser of evils: Driving to work sucks, and the train sucks a bit less. Among those with stronger environmental devotions, transit can be an obligation: We ride the bus or train because it’s the right thing to do, not because we enjoy it.
It doesn’t have to be that way, argues urban planner Darrin Nordahl. His potent new e-book, Making Transit Fun!, has all the enthusiasm for buses, trains, and bike lanes that its title’s exclamation point implies. Can transit incorporate art? Yes! How about playground equipment? You bet. Even … sex? Oh yeah, baby.
The automobile industry has employed the best designers and marketers (and even Posh Spice) to make driving cars cool, sexy, exhilarating -- and piss on transit options like biking. “Here is where we transit advocates need to take a lesson from Corporate America,” Nordahl writes. “You cannot get sufficient numbers of people to buy a product or service if it doesn’t excite them.”