‘Localwashing’ in pictures — bogus marketing at its finest

By Jonathan Hiskes

HSBC

Finally, HSBC calls itself “the world’s local bank.” It’s a very large bank–one of the world’s largest. This sign is from Kuala Lumpur, Malaysia.

Jonathan Hiskes writes about clean tech, green innovation, and the built environment as the Pacific Northwest correspondent for Sustainable Industries. He was formerly a Grist staff writer. You can find his latest work here, his best clips here, and his ramblings on Twitter.

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