‘Localwashing’ in pictures — bogus marketing at its finest
“Hellmann’s Mayonnaise, a U.S.-based subsidiary of European processed-food behemoth Unilever, has seen fit to subject Canada (Canada?) to an eat-local campaign,” reports Grist Food Editor Tom Philpott. He’s dumbfounded. Here are those locally sourced ingredients of which Hellmann’s is so proud:
WATER, MODIFIED CORN STARCH, SOYBEAN OIL, VINEGAR, HIGH FRUCTOSE CORN SYRUP, EGG WHITES, SALT, SUGAR, XANTHAN GUM, LEMON AND LIME PEEL FIBERS, COLORS ADDED, LACTIC ACID, (SODIUM BENZOATE, CALCIUM DISODIUM EDTA) USED TO PROTECT QUALITY, PHOSPHORIC ACID, NATURAL FLAVORS.