‘Localwashing’ in pictures — bogus marketing at its finest
Potato farmers pitch chips fresh from the field in a series of ads from Frito-Lay North America, a subsidiary of PepsiCo. The five regional ads reportedly feature farmers who really do grow potatoes in those areas. “By this logic, all of us here in Iowa can begin referring to high fructose corn syrup as a local food as well,” writes Kurt Michael Friese.
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