Climate psychology in cartoons: clues for solving the messaging mystery
Point 6: We’re all in this together
Illustration courtesy Ian Webster/CRED
Tap into social identities and affiliations to remind people that they share common resources (the tragedy of the commons and all that). CRED highlights Knoxville, Tennessee’s campaign to “Make Downtown Green, Block by Block” which appealed to city identity to rally downtown businesses and residents to buy 400 blocks’ worth of renewable energy.