Climate psychology in cartoons: clues for solving the messaging mystery
Point 8: Go ahead and do the easy stuff
Courtesy dirtyhamster via Flickr.Make behavior change easier. Switch the printer’s default option from one-sided to double-sided, as Rutgers University did, saving 7 million sheets of paper in one semester. Require employees to opt out of retirement savings programs, rather than opt in—the extra step means more of them will save. Another way of putting it: make the desired option the easiest option.
CRED’s offerings aren’t all original, and many of them are easier said than done. Still, my hunch is that the new guide could prove quite useful. Be glad to hear what others think of it.
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