Climate psychology in cartoons: clues for solving the messaging mystery
Case study: Ozone is not a football term
Illustration courtesy Ian Webster/CRED
There’s a useful side study on how people frequently confuse the ozone problem (a big hole) and the greenhouse gas problem (a blanket):
Some Americans thus reason that this “hole” either allows more solar radiation into the biosphere—warming the planet—or, alternatively, allows heat to escape—cooling the planet.
Nope. These misconceptions need plainspoken correcting.