This month, in honor of Earth Day, Wal-Mart is selling garbage next to the garbage already on the shelves. The only difference is that these new products have been reincarnated into useful items thanks to the upcycling company TerraCycle. Until April 29, these kites, pots, and bags made from waste are being sold right next to the products they come from.
For example, this Oreo-branded backpack is on sale next to boxes of real Oreos:
As an added bonus, some kids might even pick up the backpacks thinking they’re full of Oreos. (The lil’ suckas!)
Find out more about how TerraCycle works from the male version of Annie Leonard:
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