Abercrombie and Fitch perfume protestPhoto: Teens Turning Green

By maintaining a constant level of cologne sprayed both inside and outside their stores, Abercrombie and Fitch gives everyone the chance to be the prince of a town called Smell-Air. However, health and environmental advocates led by a group of teens are turning up their noses at the company’s cologne-clouded judgment, forcing themselves to mix with the toxic scents during a protest outside of a San Francisco Abercrombie and Fitch. There are plenty of unregulated toxics in other perfumes that these youth could be fuming over as well, but according to the protesters, Abercrombie is the only retailer requiring staff to “repeatedly spray [cologne] in the store’s dressing rooms, retail space, on the clothing, and from ceiling sprayers that blow the spray outside the stores into the commons.” Eau can’t avoid catching a whiff.

The activists, Teens Turning Green, point out that “Fierce,” A&F’s “manly” signature scent that is the main perpetrator, contains endocrine disruptors and other chemicals linked to screwy male sperm counts and other defiguring delights. Aw, man!

To avoid the AXE effect, perhaps the stores should make sure they’re in compliance with the Clean Air Act?

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