For designer and author Bruce Mau, environmentalists will never win hearts and minds as long as they frame the issue of sustainable living negatively. Rather than talking about cost and sacrifice, he believes the emphasis should be placed on investment and opportunity. Mau aims to reshape culture and create better, greener experiences through design.

PBS’s Need to Know guest host Jeanne Park sat down with Mau at the Louise Blouin Creative Leadership Summit in New York City to talk about his love of the suburbs, the beauty of cup holders, and the challenge of rebranding climate change.