GE is making billions of dollars selling the world wind turbines and energy-efficient technology, so it's a little surprising to hear that the biggest regret of its CEO, Jeffrey Immelt, is all that hippy-dippy talk at the center of the company's Ecomagination campaign.
"If I had one thing to do over again I would not have talked so much about green," Immelt said at an event sponsored by the Massachusetts Institute of Technology. "Even though I believe in global warming and I believe in the science … it just took on a connotation that was too elitist; it was too precious and it let opponents think that if you had a green initiative, you didn't care about jobs."
Because if there's one thing Americans hate, it's a fancy-talking elitist prick who wants to be part of a renewable energy and smart grid industry that he believes will create 3 to 5 million jobs in America alone. We'll stick with ATVs and handguns, thanks:
GE's Immelt wishes he had soft-pedaled green talk, Reuters.
Get Grist in your inbox