The top green and Gristy stories of 2011
Sharing systems are all the rage
Can less consumption be more fun? Yes, when it’s social. The “collaborative consumption” trend didn’t start this year (the Zipcar car-sharing service launched way back in 2000), but the sharing movement has blossomed big-time. Airbnb, which lets you rent your home to travelers, made the biggest splash in 2011. People are also sharing their cars, kitchen utensils, gardens, taxis, DVDs, jobs — you name it. Think of it as the fine art of consensual mooching.