The newspapers aren’t covering it, but we just had to: An environmental organization has garnered second prize in a competition for the world’s best television ads. “Static Electricity House,” a public service announcement by the Alliance to Save Energy, features a family trying to deal with the, uh, shock of big electricity bills by powering their house with static electricity. The ad gets laughs while simultaneously plugging Energy Star products (those that meet federal guidelines for energy efficiency). ASE was the only nonprofit to make the top 10 list of the “World’s Greatest Commercials”; in being voted the number two ad in the world, it beat out heavily branded companies like Dr. Pepper, the ever-popular New York Mets, and, most satisfying of all, environmental bad guy Citibank.
