light bulbAt last, some of the nation’s biggest newspapers have been making a big deal of energy efficiency and conservation.

Over the weekend the Washington Post ran an article on California’s ambitious and profitable efforts by utilities. The Post‘s article followed an energy series by the Wall Street Journal on cutting energy use and costs.

Two of the WSJ pieces worth highlighting (sub req’d) are “How to Cut Energy Costs,” which provides options for saving energy and money around the house, and “The Bottom Line,” whose content overlaps with the Post‘s piece.

All three pieces overlap in that their bottom line is that energy conservation is literally at your fingertips, with just the flip of a switch, and energy savings are as equally tangible. Mechanisms differ, but many utilities are climbing on board to maintain profits and avoid unnecessary construction costs.