A bold new plan to bypass carbon neutrality and become carbon negative has been announced by, of all things, a bottled-water company. Fiji Water has announced specific goals to pursue renewable energy, forest preservation, and water conservation, and will buy carbon offsets to cover 120 percent of its greenhouse-gas emissions. Which is good and all, says Jon Coifman of the Natural Resources Defense Council, but “it’s still hard to justify shipping over a million plastic bottles of water a day from the middle of the South Pacific, when turning on your faucet at home would do just as good a job for a tiny fraction of the cost.”
