Beleaguered automaker finally starts touting fuel economy
GM — stung by declining sales of SUVs and subsequently shamed by having its credit ratings lowered to junk status — is trying a new marketing approach: touting its more fuel-efficient models (such as they are).
A new full-page newspaper ad cries “Meet the 30 and Up Crowd” and showcases “19 cars that have EPA highway estimates of at least 30 miles per gallon.”
Too bad it doesn’t have a single consumer hybrid model that it can tout on the page. (Its two hybrid trucks top out at 22 mpg.) Sucks to be GM.