Google funds R&D to make clean energy cheaper than coal
Google has made a humongous announcement — which goes without saying, since everything Google does is humongous — of plans to heavily fund R&D of renewable-energy technology, focusing on wind, solar, and geothermal power. Calling the project Renewable Energy Cheaper Than Coal (or RE<C), Google has an end goal of cleanly produced electricity that’s less expensive than dirty-black-rock power — and “within years, not decades,” no less. The company has no intention of being froogle: it will allocate hundreds of millions of dollars total to the project, and tens of millions in 2008 alone. The Google motto, “Don’t be evil,” never seemed so apt.
Donate now to support our work.