Joel Makower has a fascinating roundup of recent green poll results. He concludes:
So, what do we know that we didn’t know pre-Earth Day? Not much. It’s business as usual: Americans want clean, affordable, and care-free solutions to climate change and every other environmental challenge. But don’t ask most of them to change their habits, spend more, or go very far out of their way.
But for companies, it’s a different story. They’re the ones we’re looking to for solutions — for example, to create products, processes, and policies that solve global warming.
That is, if global warming turns out to really, truly be a problem.
The jury’s still out on that one.
