Before our oh-so-clever (and just-completed) We’re Moving campaign, way back a few years ago in the dark ages, we had a Haiku Hullabaloo campaign. Readers submitted haiku and the best one was emblazoned on a t-shirt and sent to generous donors. This is the immortal winner:
A frog in water
Doesn’t feel it boil in time.
Dude, we are that frog.
(My efforts to persuade the powers-that-be to adopt "dude, we are that frog" as our official slogan, and the frog as our official mascot, are ongoing though as-yet unsuccessful.)
(And speaking of our fundraisers … you know we’re a poor nonprofit, right? And that we depend on reader donations to keep going? And that no other media outlet is doing the kind of in-depth, independent, kick-ass environmental journalism we’re doing? And that we’ve got big plans for taking Grist to the next level? Wouldn’t it feel good to give us a few dollars? I thought so. Thank you.)