George Lakoff, framing guru and pundit to the (lefty) stars, is officially hitting the halls of power. Tomorrow, he will meet with House Democrats, who are desperate for someone, anyone to help them craft a winning message.
The danger, of course, is that Lakoff’s work on framing, which actually has deep roots in cognitive science, will be watered down to the point that it’s just about a new collection of catchphrases. To wit:
He has suggested that same-sex marriage should be referred to as “the right to marry.” Trial lawyers like vice presidential nominee John Edwards should instead be called “public protection attorneys,” and the term environmental protection, which brings to mind big government and reams of regulations, should instead be termed “poison-free communities.”
Lets hope the Dems take the underlying message to heart, and don’t just view this as a soundbite buffet.