Patagonia Japan introduced a line of organic cotton t-shirts in January that sported messages on the front and back addressing environmental problems in various regions of the country. They donated $5 from the price of each shirt to Japanese environmental groups. The t-shirt line was completely sold out by the end of March. I don't know a lot about the political climate in Japan with regard to environmental issues, so I can't tell if this is a great success story or not. Is this a triumph for environmental awareness or a triumph for the latest materialistic shopping fad? I guess …
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