The World Wildlife Fund plans to teach the 50,000 employees of telecommunications giant Nokia how to be good environmentalists, the conservation organization announced yesterday. In a groundbreaking partnership, WWF will provide seminars and workshops on environmental issues and create environmental interest-group areas on the company’s internal computer network. Nokia Vice President Veli Sundback said the three-year deal was part of a plan to improve the company’s environmental performance and bring environmental awareness “into every aspect of company life.” WWF plans to reach all levels of employees through the training, and hopes to implement it at other corporations as well. “We aim to mobilize the largest possible number of companies and industries to work with us to protect biodiversity,” said Claude Martin, director-general of WWF.
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