Back in August, Pizza Hut Canada asked its fans what they would call a perfume based on the smell of a box of Pizza Hut pizza being opened. Fast-forward through a dozen excited PR meetings later, and this is a real thing.
It’s called Eau de Pizza Hut, and it’s out there in the world. It smells, supposedly, like freshly baked, hand-tossed dough. The only people who can verify that this is what it smells like (as opposed to, say, an actual, sterile fast-food joint) are the oh-so-lucky 110 people who won the limited-edition bottles by messaging to Pizza Hut Canada their enthusiasm for the product.
Until they come out with more you must rub your face in a small cheese pie to get the same experience. Don’t forget to get behind your ears!
Pizza Hut Dips Toe Into Perfume Market with ‘Eau de Pizza Hut’, Gawker.