Virgin Blue, the Australian extension of Richard Branson's airline empire, recently launched a program to allow passengers to purchase carbon offsets when they book a flight. That's nice. But what struck me was this quote from Greenpeace's energy campaigner, Ben Pearson: Virgin should not be criticized out of hand for this scheme, but it promotes the idea that dealing with climate change is easy and cheap rather than being about the difficult task of changing consumer behavior, government policy and investment. Let's take the Pepsi Challenge. Pretend I just told you that I have a problem that I'd like your …
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Adam Stein lives in Chicago.
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