Alex Roth

Alex Roth is a financial analyst, attorney, and writer in Washington, D.C.

Business weak

MBA students do care about green issues, contrary to BusinessWeek article

Photo: iStockphoto Do today's MBA students care about the environment? You'd answer "no" if you took seriously a January BusinessWeek article by Derek Thompson, which was based on a recently released study by the communications consulting firm Hill & Knowlton. BusinessWeek is an authoritative publication, with the largest U.S. circulation of any business magazine. But even if you can't balance your checkbook and wouldn't recognize a cash flow statement if one bit you, there's no need to abandon common sense when reading the magazine. The headline of Thompson's piece reports the finding that "A good environmental reputation doesn't make the grade when it comes to rating a company as a prospective new employer." This assertion is based on the fact that "only 34 percent" of MBA students participating in the Hill & Knowlton survey consider a prospective employer's "environmental or green policies" to be "'extremely' or 'very' important." But "only" 34 percent? Doesn't this figure support an opposite conclusion from the one the article trumpets?

A review of Gingrich’s new book on the environment

Newt Gingrich says he feels a special kinship with a young polar bear named Knut, who was rescued from death last year by officials at the Berlin Zoo. Gingrich has visited Knut, and he’s been talking about the bear as he promotes his new book, A Contract With the Earth. But is Gingrich’s cuddly new environmental image fitting? Environmentalists who remember the former speaker of the House primarily for his “Contract With America” may find a more appropriate animal mascot in Taricha granulosa, also known as the rough-skinned newt — one of the most poisonous creatures known to humankind. Just …

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