Today I got a call from a rock concert producer. "We care about climate. We want to get the audience to act. What is the call to action?" This is a deceptively simply question, but it's also THE question of our age. Meanwhile, I've been asked "what should I do?" by audience members, by seatmates on the plane, but nonprofit heads, by pro athletes. And the answer has been blown--and continues to be blown--by the best of the climate crusaders. Gore blew it after Inconvenient Truth when the film listed a bunch of personal actions (he did include writing …
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Auden Schendler is Vice President of sustainability at Aspen Skiing Company. He is the author of Getting Green Done: Hard Truths From the Front Lines of the Sustainability Revolution (PublicAffairs, 2009).
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