Not too long ago I was on a panel with GM's VP of Environment, and I was reminded of how very old school most big corporations are when it comes to discussing their environmental programs. In GM's case, listening to this VP, it was as if GM was God's great gift to the environment, and always has been. In fact, despite admirable efforts to retool the company around the plug-in hybrid Chevy Volt, GM has been nothing of the sort. Actually, it's been a death star for green, between its crappy, huge vehicles, and its gruesome and nauseating national greenwashing …
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Auden Schendler is vice president of sustainability at Aspen Skiing Company, author of Getting Green Done, and a board member of Protect Our Winters.