Businesses would be more interested in saving trees if money grew on them.Cross-posted from TriplePundit. In 2009, I cofounded a company called CO2 IMPACT to develop high quality carbon offset projects in the Americas. While I have a Ph.D. in business, I have frequently been too focused on my values to justify the business case for a lower carbon footprint. I guess I care too much about what we are doing to the planet and what we are leaving behind for my son, Mateo. Along the way, I have learned a painful lesson that hopefully can help other aspiring climate …