Coming to a breakfast cereal box near you? Windmade's new logo. By December of this year, the next box of Legos you buy could be stamped "made with 100% Wind Power." Subsequently, countless other goods you buy could bear the Windmade stamp, which -- like Fair Trade, Organic, Recycled, etc. -- is competing to become one more differentiator for goods made with sustainability in mind. This video explains it all in tones more sonorous than I could ever hope to: Windmade could push more companies to use wind power, as well as allowing the ones that do to tout their …
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Christopher Mims's dystopian non-fiction is sought after by an ever-growing roster of publications.