Dear treehugging friends: If only you guys had an ounce of marketing savvy. You could have tuned me into a green practice, plus saved me years of too-flat, uninspiring hair, and buckets of cash to boot. I know some of you have been washing your hair with baking soda and finishing it with a vinegar rinse for years, yet the only pitch I’ve ever heard on this practice is a limp, “It’s good for the environment!” Well, next time, try this instead:
Want to know the secret to shiny, voluminous, all-around gorgeous hair? It’s a specially formulated treatment guaranteed to take your coif to entirely new levels of excellence. We’re talking cascading waves of Penelope Cruz-level excellence. Try the BSV Treatment -- you’d pay upwards of $20 for it at a salon -- and see for yourself.
That’s a little more like it, eh? If I’d heard that, I wouldn’t have brushed off the idea of baking soda-vinegaring my hair so easily. The reasoning is sound: desire to avoid the chemicals packed into everyday commercial toiletries*, reduce plastic-bottle purchases, and old-fashioned thriftiness. Still, to a populace raised on the importance of lather-rinse-repeat, it sounds weird. When an old friend from grad school mentioned over lunch that lately she’d been cleansing with nothing but the baking soda-vinegar combo, I thought, What a nut. What’s next, homemade lemon-juice deodorant? Except her hair did look pretty sleek and luxurious.
So when I ran across yet another reference to the BSV hair-care regimen in a book about ecologically friendly home practices, I knew I had to try it. Advocates swear that baking soda naturally strips oil, softens, and removes weird buildup from whatever other crap you’ve been putting in your hair. The vinegar rinse is credited with adding shine, detangling, and clarifying. I’ve already learned firsthand about the magic that good old sodium bicarbonate can work on your kitchen counter and laundry basket. Why not on my head, too?