The Butterball facility in North Carolina that was raided on Thursday. (Photo by Mercy for Animals.) If turkey were beer, Butterball would have the brand power of Budweiser, Miller, and Coors combined. From six plants, the company produces 1 billion pounds of turkey each year and exports the meat to over 50 countries. Given this dominance, the Butterball brand has been a priceless asset to the company -- until Thursday morning. At about 9:00 a.m., officers from the local sheriff's office raided a Butterball semen collection facility in Shannon, N.C. (Industrially bred Broad-Breasted White turkeys must be artificially inseminated to reproduce.) …
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Erik Marcus is the author of Meat Market: Animals, Ethics, & Money. He blogs at Vegan.com.