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The secret to the sharing economy: ‘You don’t want the drill — you want the hole’


Neal Gorenflo had his come-to-Jesus moment with the sharing economy in a parking lot in Brussels.

It was June of 2004, and Gorenflo was well on his way to becoming a bona fide suit. He had worked in the telecommunications business and for an investment bank. Now he was on a strategy team for the global shipping company DHL, up for a promotion, and on a business trip in Belgium -- and he just couldn’t live with himself.

“On the surface everything looked great,” Gorenflo says. “But I felt disconnected from my community and my potential and my loved ones. I went for a jog outside my hotel. I projected myself into the future and I saw a mountain of regret. I stopped in the parking lot of this industrial warehouse and I started to cry.”

That was the breaking point, Gorenflo says. He ran back to his hotel room, resigned from his job on the spot, and vowed to “make a world where people felt like they were part of something meaningful.” He didn’t call it the sharing economy then, but it turns out that’s what he was after, and with a little work, he found it.

Neal Gorenflo.
Neal Gorenflo.

Fast forward almost nine years and Gorenflo is founder and publisher of Shareable, a website dedicated to promoting the sharing economy in all its forms, from car sharing to tool lending libraries and even pet sharing. Shareable is a one-stop shop for everything from the scoop on Jellyweek (sorry, you missed it) to a guide to sharing your wi-fi without sacrificing privacy or bandwidth -- and it is, itself, the product of a whole lot of sharing.

I spoke with Gorenflo for Grist’s series on the sharing economy.

Q. What did you do after you quit corporate America in 2004?


The sharing economy wants to play with the big kids — is it ready?

kid at work

If 2011 was the year “collaborative consumption” went mainstream, and 2012 was the year it started to look like a threat to the old guard in the business world, 2013 may be the year that the crazy kids in the “sharing economy” are forced to grow up in a big hurry.

For evidence, look no further than Airbnb, the website that lets us all rent each other’s apartments/tree houses/haylofts for the weekend. A quick gander at the site’s New York City listings last month led the travel news site to conclude that more than half of them were in violation of state law.

Airbnb’s response, via its global head of public policy, David Hantman: “We can’t possibly keep up with the law in all the cities.”

But Airbnb's strategy of pleading ignorance or powerlessness in New York, one of its biggest markets, doesn't exactly add up: Here the company actively lobbied against the very rule that so many of its users are apparently flouting. The city’s Office of Special Enforcement has already ramped up enforcement efforts, according to Skift, while a New York Times story about an Airbnb renter who suddenly found himself facing $40,000 in potential fines has Airbnb customers shaking in their boots.

It’s cavalier web startup culture smacking into old-school American bureaucracy, and we’re bound to see it play out over and over in the coming year.

“The tech industry is growing up and learning how to deal with the real world,” says Neal Gorenflo, cofounder and publisher of the web news outlet


Sims’ city: Urban America, as seen by Obama’s former HUD boss

Ron Sims.
Ron Sims.

Shortly after being nominated to one of the top posts in the U.S. Department of Housing and Urban Development (HUD) in 2009, Ron Sims declared, “President Obama has … challenged his Cabinet to prepare for the age of global warming. Success can only come if we transform our major metropolitan areas.”

Ah, those were the days! The following year, the Tea Party would sweep into the House of Representatives. In 2011, Sims, who held a major elected role in the Seattle metro area before his stint in D.C., would retire to Washington state, missing his family and frustrated with the slow pace of change in the nation’s capital.

Today, roughly two years after his return to the West Coast, Sims says he sees progress. Before he went to HUD, as the county executive of King County, Wash., he led the effort to prepare the region for the unavoidable impacts of global warming and worked to weave public health concerns into planning decisions. “We realized that we could predict life outcomes of children, health outcomes of adults, by the zip code they live in,” he says. “If you have a park a quarter mile from your home, your children are not going to be obese. If it’s a half mile away, you begin to see the early signs. But if a park is a mile or more away from a residence, obesity will be a problem. How a neighborhood is designed determines health outcomes.”

As deputy secretary of HUD, responsible for the agency’s day-to-day operations, he worked to bring this awareness to decisions at the federal level, arguing for housing, transportation, and environmental policies that emphasized dense, walk- and bike-friendly development rather than car-centric sprawl. And while these efforts hit roadblock after roadblock, Sims says there has been a shift in thinking in Washington, D.C. That, combined with economic and environmental realities, he says, is reshaping American cities.

Here, Sims talks about his work in Washington, D.C., how the bill is coming due for suburban sprawl, and why he believes we may see riots in inner cities.

Q. How much progress has President Obama been able to make on urban policy issues, given the roadblocks put up by Republicans in Congress?

A. There’s a lot of silo breaking. For example, the collaboration between the EPA, the U.S. Department of Transportation, and the U.S. Department of Housing and Urban Development. Republicans in the House have attempted to put barriers to that, but you know, the fact is, the staff still meet, so there’s a culture created among how you look at urban areas.

Read more: Cities, Politics


New Matt Damon fracking flick is worthy, but lacks sound and fury

promised_land_posterPromised Land, the new eco-themed Matt Damon/John Krasinski flick, hit theaters yesterday with a resounding “Meh.” Justin Chang at Variety calls it “a quietly absorbing if finally somewhat dubious drama.” “Wispy, over-earnest,” says Ann Hornaday at the The Washington Post.

But of course, this isn’t just any tale of corporate greed sullying bucolic, rural America. It’s about hydraulic fracturing, or fracking, a controversial method of oil and natural gas extraction that is sweeping across parts of the country.

Read more: Climate & Energy, Living


2012: The year cities stood up to climate change — and took a beating

Manhattan, half-dark after Sandy.
Blackout of lower Manhattan after Sandy.

A year ago, as the curtain was closing on 2011, New York City Mayor Michael Bloomberg stood in front of an audience at the United Nations and declared that it would be cities, not national governments, that would lead the fight against climate change. “As mayors -- the great pragmatists of the world’s stage and directly responsible for the well-being of the majority of the world’s people -- we don’t have the luxury of simply talking about change but not delivering it,” he said.

2012 would prove Bloomberg right. It would also lay bare just how far we still have to go before cities like New York are prepared for he havoc climate change is wreaking -- and how hard urban leaders in the U.S. will have to fight to get help from Washington on this and a whole host of other issues. In the closing days of 2012, we watched Republicans in Congress balk at funding disaster relief after superstorm Sandy barreled into New York, inflicting tens of billions of dollars in damage along the Eastern Seaboard.

In the immortal words of Philip Bump: “Oh my God, some politicians are dicks.”

To put it all in perspective, here’s an overview of Grist’s cities coverage from 2012 in five acts.

Read more: Cities


Thanks for nothing: A post-holiday report from Grist’s Grinch

Chloe scores!
Greg Hanscom
Chloe scores!

In the end, Barbie got the best of us. Despite weeks of talking and thinking about how to simplify the holiday season and put emphasis on fun times with family rather than the stuff Santa left, my wife, Tara, just couldn’t resist, as she puts it, “making a couple of dreams come true.”

This photo of Chloe, 4, probably tells you all you need to know about her feelings on the matter, but when I asked her last night, she put the Princess Popstar Barbie at the top of the "favorite presents" list. Her 8-year-old sister, Lucia, rated her Surfer Girl Barbie toward the top as well. Sigh. I’ll take some assurance from my aunt Jane, who tells me it’s just a phase: “She [Chloe] has good role models.”

Shift the Gift

Barbie domination aside, I think we managed to transform this holiday for the better.

Read more: Living


Going, going, gonzo: A famously twisted mind tackles the extinction crisis with a wicked pen

Ralph SteadmanRalph Steadman is probably best known for illustrating the gonzo journalism of Hunter S. Thompson, famous for the book Fear and Loathing in Las Vegas. Thompson is dead and gone (per his final request, his ashes were loaded into a cannon and blasted into the air outside Aspen, Colo., in 2005), but Steadman, a Brit, is still very much alive and kicking at the age of 76.

Steadman’s latest work, a collaboration with filmmaker Ceri Levy, is a coffee table book called Extinct Boids. It’s bestiary of extinct birds, some of which are real (there’s the dodo, of course, and the great auk, and many lesser-known species) and others (the Rodrigues Blue-Back Throstle and the Mechanical Botanical Spunt, to mention a few) that hatched directly from Steadman’s and Levy’s imaginations.

Extinct Boids cover 2

It’s a strange and wonderful thing -- Steadman’s ink-splattered illustrations narrated by Levy’s comic journalings and notes. Think John James Audubon on a lot of acid. But there’s a serious message here, too -- about how little we know about the world around us, about the damage we’ve done, and the spirit and creativity we’ll need if we’re going to save a few scraps of it for the boids and other critters.

To learn a little more about the project, I caught up with Steadman and Levy last week for an hour-long video chat that ranged from trench humor to the time Steadman got vertigo while standing over a French toilet. I’ll spare you the latter tale and a few others. Hope you enjoy the rest.

Hanscom: How are you?

Levy: I’m OK. Where Ralph has got to, I don’t --

Unidentified voice: [raucous opera singing]

Levy: Ah. I’m Ceri, and the singing part of the duo is Ralph himself.

Steadman: I should have brought my bird warbler over.

Levy: Welcome to our chaotic world, Greg.

Read more: Uncategorized


The new holiday mantra: More fun, less stuff


There’s something in the air this season -- and I’m not talking about the smell of hot credit cards. People are pushing for simpler holiday celebrations -- and some of them are pushing pretty hard.

The New York Times ran a profile Saturday of Kalle Lasn, the 70-year-old mastermind behind Adbusters. The magazine surprised many of us a year ago by sparking the Occupy Wall Street protests. Now, Lasn is on a quest to convince the developed world to stop with the shopping, already.

Lasn is one of the forces behind turning Black Friday -- the day after Thanksgiving, a major shopping frenzy -- into “Buy Nothing Day,” and he’s now pushing “Buy Nothing Christmas,” asking people to march on Times Square from tomorrow through New Years Day brandishing signs that read “#BuyNothingXmas.”

Read more: Living


A million and one ways (at least!) to simplify the holidays

small present

Aw man, I’m touched. Really. A couple of weeks back, I asked for ideas for making this the best Christmas ever for my wife and two young daughters -- this, after telling a national television audience that I wasn't going to buy my kids any presents, and asking my friends and family to refrain as well.

I just spent half a day reading through all the comments and tweets. The good news? You're full of great ideas. The bad news? I now have no excuses. This has to be the most memorable, non-materialistic Christmas on record, or I will forever be known as the Grinch.

So what did you all tell me? Here’s a taste:

Read more: Living


Married father of two seeks Best Christmas Ever. No presents allowed.

Merry Christmas, kiddos!
Merry Christmas, kiddos!

Oh help. I've really done it this time, guys. I wrote a column for Black Friday asking my friends and relations to get my kids nothing for Christmas. Now I know what you’re thinking: What a noble request! A father trying to introduce his children to the joys of a simple holiday! What could possibly go wrong? Well, let me tell you.

First, let me say that, contrary to what you may have read in the comment section below that column, I was not scarred by horrible holidays as a child. I grew up in a mountain town. My Christmas memories are made of snow crystals and red plastic sleds, ski days and spruce boughs. Yes, Santa came to our house, and we exchanged gifts, but the highlight of the holiday season was the time we spent outdoors.

Let me also say that my wife, Tara, and I have some rich holiday traditions of our own. We celebrate Santa Lucia Day, a solstice tradition that is strong in Scandinavia. (Our eldest daughter is named for the saint, whose surrogate appeared in my bedroom late one wintry night when I was in college, bearing candles, mugs of hot chocolate, and a tray of saffron buns.) Each year, we have a solstice fire in our backyard and host a feast for family and friends. One of my favorite traditions involves an annual running race around Baltimore’s Druid Hill Park, which we follow with a great wassail-drinking fest and an off-kilter run home through the snowy streets, exchanging greetings with the local denizens as we pass.

On Christmas, Tara and I always get the whole family outside for some frolicking in the snow (or mud, which is almost as much fun) -- and yes, Santa does come to our house. Tara is amazing at whipping up holiday magic for Lucia, who is 8, and her 4-year-old sister, Chloe. The trouble, as I said in my oh-so-tactful "nothing for Christmas" column, is the sheer volume of gifts that spill from the UPS truck, er, St. Nick’s sleigh, from the far corners of the country.

To cut down on the clutter and send a message of simplicity, I have always opted against getting my kids things for Christmas. Instead, I give them experiences -- a sleep-out in a snow cave or a day on the ski hill. But come to find out, my holiday cheer leaves something to be desired. Like, a lot to be desired. Apparently, I’m a total Scrooge McDuck.

Read more: Living