Neal Gorenflo had his come-to-Jesus moment with the sharing economy in a parking lot in Brussels.
It was June of 2004, and Gorenflo was well on his way to becoming a bona fide suit. He had worked in the telecommunications business and for an investment bank. Now he was on a strategy team for the global shipping company DHL, up for a promotion, and on a business trip in Belgium -- and he just couldn’t live with himself.
“On the surface everything looked great,” Gorenflo says. “But I felt disconnected from my community and my potential and my loved ones. I went for a jog outside my hotel. I projected myself into the future and I saw a mountain of regret. I stopped in the parking lot of this industrial warehouse and I started to cry.”
That was the breaking point, Gorenflo says. He ran back to his hotel room, resigned from his job on the spot, and vowed to “make a world where people felt like they were part of something meaningful.” He didn’t call it the sharing economy then, but it turns out that’s what he was after, and with a little work, he found it.
Fast forward almost nine years and Gorenflo is founder and publisher of Shareable, a website dedicated to promoting the sharing economy in all its forms, from car sharing to tool lending libraries and even pet sharing. Shareable is a one-stop shop for everything from the scoop on Jellyweek (sorry, you missed it) to a guide to sharing your wi-fi without sacrificing privacy or bandwidth -- and it is, itself, the product of a whole lot of sharing.
I spoke with Gorenflo for Grist’s series on the sharing economy.
Q. What did you do after you quit corporate America in 2004?