The Crazy Twitter Kids got a lesson in international diplomacy yesterday during a panel before the Rio+20 Earth Conference in Rio de Janeiro.
The panel was part of a broader push to end an estimated $1 trillion in government subsidies that go to fossil fuel companies around the world each year. At an event that has brought an incredible diversity of people to Rio, this was a largely white, Western bunch, with three Americans and a Scot (who currently resides in New York), no women (with the exception of Natural Resources Defense Council President Frances Beinecke, who introduced the event and then left), and a single researcher from India. Representatives of three environmental groups took turns arguing that it was time to stop pouring our tax money into oil, gas, and coal companies, and instead invest in clean energy like solar and wind.
“We’re handing a $1 trillion bill each year to the most profitable companies the world has ever seen,” said Iain Keith, a campaigner with Avaaz. “The measure of success this week will be whether or not we’re still paying $1 trillion to polluters after Rio.”
It was a clean, simple message at an event that has been characterized by cacophony and chaos, and even as the panelists spoke, it was going bananas on the Interwebs. Jamie Henn, communications director for the climate action group 350.org, beamed that, thanks to a “Twitterstorm” orchestrated by his group and others, the hashtag #EndFossilFuelSubsidies” had hit No. 2 on the list of top trending topics on Twitter worldwide. (No. 1 was “20FactsAboutMe.”) He rattled off the names of celebrities (Stephen Fry, Mark Ruffalo) and politicians (Nancy Pelosi, Mike Lee) who had added their voices to the storm. “We’re looking to see if that message can break through here in Rio,” he said.
If the conference room was any indication, it didn’t.