Jason Mark and Kevin Danaher

Kevin Danaher is a cofounder of the human-rights group Global Exchange. Jason Mark sits on the organization's board of directors. They are the coauthors of Insurrection: Citizen Challenges to Corporate Power. This article originally appeared in the group's winter newsletter.

With big biz jumping on the green bandwagon, should activists cheer or jeer?

“The test of a first-rate intelligence,” F. Scott Fitzgerald once wrote, “is the ability to hold two opposed ideas in the mind at the same …