Hey, remember those ads where they used to secretly replace people's actual made-from-beans coffee with freeze-dried Flavor Crystals? Those were a laugh riot, right? So obviously the most genius possible marketing plan for frozen dinners -- basically the food equivalent of instant coffee -- would be to make people think they're eating real made-from-food food, and then alert them that they've been baited and switched. It can't fail! You know, unless the people involved are food bloggers who care about eating organic, fresh, and healthy ingredients rather than mass-fabricated sodium-enhanced spun and capped protein strands. Then they might get pissed. …
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Jess Zimmerman is the editor of Grist List.