Hey, did you hear about Peabody Coal's unconscionable new site, Coalcares.org? They're offering free Dora the Explorer and Justin Bieber-branded inhalers to kids living near coal plants! They have a "Kidz Koal Korner" with these cartoon characters called "Puff" and "Ash," and they say clean energy will kill you, and they want to make kids think asthma is cool because coal pollution causes asthma! It's like something out of the Onion! It almost reads like a spoof site! It ... oh. Yeah, if you retweeted an angry tweet or signed a hasty petition (ETA: Which was apparently part of the hoax, …
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Jess Zimmerman is the editor of Grist List.