John Elkington

John Elkington is cofounder and chief entrepreneur at SustainAbility and blogs at johnelkington.com.

Biz magazines spotlight the sustainability revolution

If the business press is any indication, sustainability issues have risen up the corporate ladder and are now seen as a central challenge for companies …

Business leaders honed in on climate, carbon, and concrete at Davos

The snow at Davos didn’t melt away worries about climate change. Photo: Benjamin Zurbriggen/World Economic Forum There was something different in the air at this …

Social and environmental entrepreneurs have a lot to teach big business

Solutions to sustainability challenges come in various forms, colors, and strengths. Some are compliance-driven and done grudgingly. Some are citizenship-led and done at a slight …

Will the latest corporate sustainability reporting guidelines herald a brave new world?

What a swell party it was. The first week of October saw a crowd of 1,150 people from 65 countries rubbing shoulders in the Netherlands, …

Sustainability visionaries see room for hope in our worry-filled world

Who’s afraid of the big, bad future? Al Gore, clearly — and pretty much anyone who has seen An Inconvenient Truth. While Gore’s dissenters may …

Advice from sustainability leaders for today’s aspiring entrepreneurs

In perhaps the most memorable career-counseling session ever served up on celluloid, the poolside conversation ran like this: Mr. McGuire: I want to say one …

Are the world’s green-biz supermen losing their powers?

It’s early yet to begin writing the business obituary of long-standing BP CEO Lord John Browne, slated to retire in 2008. But the man once …

What if the world cared about sustainability as much as soccer?

Over the last few weeks, much of the world has clustered around TVs, watching World Cup rivals fight for the right to hoist what may …

What Peter Rabbit can teach businesses about going global

What goes around, they say, comes around — or, in this case, hops about in a blue waistcoat, munching stolen radishes. Our subject today is …