John Elkington

John Elkington is cofounder and chief entrepreneur at SustainAbility and blogs at johnelkington.com.

Business & Technology

Has the corporate-responsibility movement lost sight of the big picture?

Just as people sailing full-tilt into an iceberg zone can get distracted rearranging deck chairs, those of us advocating corporate responsibility may be guilty of spending too much time fiddling with the nuances of the …

Business & Technology

Will cleantech turn mercenaries into missionaries?

Lately, politicians from Tony Blair to comrade-in-arms George Bush have raced to embrace green technology — at least on the surface. But is there substance behind their carefully crafted words? Venture capitalists are seeing green. …

Business & Technology

A little time in the lab could teach big business how to help the poor

Recent weeks have seen surprisingly effective demonstrations in support of animal testing in SustainAbility’s home city of London, under the catchy title of “Pro-Test.” Will support for the oft-reviled practice catch on? We aren’t sure, …

Business & Technology

What green looks like to the world’s emerging economies

Give a child a hammer, they say, and everything is seen as a nail — or at least in need of a good pounding. Likewise, give an environmentalist a brush loaded with green paint, and …

Business & Technology

How the Olympics are becoming a sustainable business

This month, as the Olympic flame makes its torch-uous journey to Turin, Italy, most people’s eyes are fixed on the upcoming games. But our eyes are focused a little farther down the track. In our …

Business & Technology

Is the world ready to waltz with nuclear again?

Most of us know what torture it is to be a wallflower, so it’s hard not to feel at least a slight frisson of sympathy for the nuclear industry. Once considered “most likely to succeed,” …

Business & Technology

The ebb and flow of corporate eco-consciousness

We remember a certain look businesspeople used to struggle to hide when confronted with their first real-life environmentalist. It was as if they had been presented with an alien life-form — a creature from some …

Business & Technology

Ford’s green guru discusses cars, climate, and time-warp activism

Last month, Ford Motor Co. CEO Bill Ford laid out a new vision to turn his company into a leader in technological innovation and, just perhaps, an environmental performance champion as well. His announcement, including …

Business & Technology

New E.U. environmental standards are changing the global marketplace

Europeans are a wee bit funny when it comes to incubation. During the Middle Ages, they obsessed about the threat from incubi, evil spirits rumored to descend upon women and have their way with them …