Articles by John Elkington
John Elkington is cofounder and chief entrepreneur at SustainAbility and blogs at johnelkington.com.
All Articles
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Advice from sustainability leaders for today’s aspiring entrepreneurs
In perhaps the most memorable career-counseling session ever served up on celluloid, the poolside conversation ran like this: Mr. McGuire: I want to say one word to you. Just one word.Benjamin: Yes, sir.Mr. McGuire: Are you listening?Benjamin: Yes, I am.Mr. McGuire: Plastics. This exchange came to mind when we were developing our latest survey of […]
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Are the world’s green-biz supermen losing their powers?
It’s early yet to begin writing the business obituary of long-standing BP CEO Lord John Browne, slated to retire in 2008. But the man once billed as the closest thing to a green Superman has had his cape singed recently. Have we been duped? Could anyone reading BP’s annual sustainability reports the last few years […]
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What if the world cared about sustainability as much as soccer?
Over the last few weeks, much of the world has clustered around TVs, watching World Cup rivals fight for the right to hoist what may be the ugliest trophy in sport. Inevitable arguments have broken out over who ought to win, and who invented “the beautiful game.” As we head toward the final match this […]
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What Peter Rabbit can teach businesses about going global
What goes around, they say, comes around — or, in this case, hops about in a blue waistcoat, munching stolen radishes. Our subject today is no visionary CEO, but Peter Rabbit, probably the best-known creation of children’s author Beatrix Potter. Peter, ever the rebel. The World of Beatrix Potter™ © Frederick Warne & Co., 1902; […]
