Entering a green event run by Fortune Magazine in Orange County sets the stage for a few things – an audience of senior executives and government policymakers as well as a myriad of engaging debates and panels that spark ideas. After three days at Fortune Brainstorm Green last month in Laguna Niguel, I noticed that not only was there a megatrend happening – less companies are talking about green and more are pushing to put their money where their mouth is. Bamboo fill not landfillWhile many of the Brainstorm Green speakers brought up points about getting legislation changed, I started …
Behind the scenes at Fortune Brainstorm Green 2009
What's better than attending the Fortune Brainstorm Green 2009 and hearing Ford Chairman Bill Ford and Founder and CEO of A Better Place Shai Agassi speak? Shaking hands with Former President Bill Clinton, of course! Not too shabby for a couple of days in Orange County. Beyond the speakers and the networking, the artistic angle of the conference was phenomenal. "Ultimately, it was the most comfortable and eye-pleasing conference I’ve ever attended." Herman Miller Who would have thought that a chair could be chique, ergonomic, and green all at the same time? Herman Miller did. "One of Fortune’s Most Admired …
