If there were an M.B.A. school for green executives, Joel Makower undoubtedly would be its dean, historian, and booster-in-chief. Joel Makower. During a 20-year career, Makower has chronicled the rise of the green movement in corporate America through books, hundreds of stories, and countless speeches. Along the way, he has carved out a mini green business empire for himself. He is executive editor and chairman of Greener World Media, which owns Greenbiz.com, a website that reports on the burgeoning industry. He also has marketing ties to green business groups and sits on the boards and advisory committees of various green …
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Mark Pawlosky is a freelance journalist based in Seattle. He is a former editor of Grist.org.