Matthew Miller

Matthew L. Miller is director of communications for the Nature Conservancy of Idaho and writes frequently on agricultural issues. He is a member of the Prairie Writers Circle, a project of the Land Institute in Salina, Kan.

Not all “eco-labels” are created equal

“What’s in a name?” asks Shakespeare. Conscientious food consumers are beginning to realize that the answer too often is, “Not much.” Eggsellent. Shoppers increasingly are willing to pay more for food produced in a way …

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