A clever public health campaign in Malmö, Sweden, is getting people onto bikes by making them feel silly for driving short distances when they could bike instead. The campaign, called "No Ridiculous Car Trips," was launched four years ago with the goal of getting people to stop using their cars for journeys of less than 5 kilometers, or about 3 miles. This video does a nice job of explaining how it works: (Thanks to Copenhagenize, as always a great source for ideas about how to make bicycling look sexy and fun, for bringing it to our attention.) Malmö, home to …
Get Grist in Your Inbox
Sarah Goodyear has written about cities for a variety of publications, including Grist and Streetsblog. She lives in Brooklyn. She's also on Twitter.
This little fox loves transit. Should we tell him he just missed his stop?
Millions alive today would have to die before the paleo diet could take over
Washington state just lopped up to $2,500 off the cost of solar panels. Here’s how.
Goodbye, everyone! A massive hole has opened at the End of the World
Lay off the almond milk, you ignorant hipsters