A clever public health campaign in Malmö, Sweden, is getting people onto bikes by making them feel silly for driving short distances when they could bike instead. The campaign, called "No Ridiculous Car Trips," was launched four years ago with the goal of getting people to stop using their cars for journeys of less than 5 kilometers, or about 3 miles. This video does a nice job of explaining how it works: (Thanks to Copenhagenize, as always a great source for ideas about how to make bicycling look sexy and fun, for bringing it to our attention.) Malmö, home to …
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Sarah Goodyear has written about cities for a variety of publications, including Grist and Streetsblog. She lives in Brooklyn. She's also on Twitter.
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