Like other stuff that is good for your health (not smoking, sobriety, living slow, and dying old), bike helmets are uncool. But you can’t really enjoy your coolness with a giant crack in your skull. How do you protect your noggin without sacrificing your mojo? Swedish company Hovding has the answer: airbag bike helmets.
Unless it’s called upon to perform, this helmet stays safely stowed in a futuristic-looking black collar that you can pretend is a scarf. (Hovding also offers printed shells that go around the collar, to make it even more chic.) But if you get hit, presto, it bursts open like a popcorn kernel:
(Fast-forward to 00:36 for the slow-motion version.)