Like boiling frogs, it's the rate of change that matters when it comes to energy efficiency investments. Consumers who have grown accustomed to $4 gasoline are much less likely to buy a hybrid car than ones who just saw their gasoline price double from $1 to $2 between fill-ups. This is the silver lining of the current spike in energy costs -- lots of homes and businesses are finding economic and psychological reasons to invest in efficiency in the current economic environment who might not have before. The flip side is also true: when energy prices are stable or falling …
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Sean Casten is president & CEO of Recycled Energy Development, LLC, a company devoted to profitably reducing greenhouse emissions.
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