Quorn, the UK's biggest vegetarian ready meal brand, said it had seen sales growth more than double in the second half of February as shoppers snapped up its burgers, mince and sausages made from a form of fungus. The company is having to increase the number of shifts at its fermenting plant to cope with demand.
Other specialist brands have also enjoyed a surge in sales since January when regulators found horsemeat in ready-made burgers sold in supermarkets. [British supermarket chain] Asda said sales of meat-free foods had been booming in recent weeks as the scandal has widened to include well known brands including Findus and Birds Eye.
Fry's, a South African brand which sells frozen vegetarian sausages and pies mainly to health foods shops such as Holland & Barrett, said sales had risen 30% since the beginning of February, three times the pace of its growth over the last few years.
At the same time, sales of frozen meat burgers tumbled. From The Huffington Post: