It's been a tough couple weeks for California's Proposition 37, which would require that all genetically modified foods carry special labels.
The most recent polling on the measure, released three days ago, shows 39.1 percent in favor of the proposition, with 50.5 opposed. Undecideds were 10.5 percent, with a 3 percent margin of error. That's just a few days after we last reported 44 percent in favor and 42 percent opposed.
In that time, opposition has raised an additional $3.3 million for advertising. Big food and chemical companies are pumping big cash into the no-on-37 campaign faster than you can say National Frozen Pizza Institute (shockingly, they're in the no camp). In the last days leading up to the election, the spending has only intensified. Just yesterday, Coca-Cola contributed $235,000 and Biotechnology Industry Organization sent $250,000. No on 37 ads are clogging everything from Facebook to Hulu, even for green junkies like me.
There's a bit of movement on the other side, including support from the Whole Foods camp. From Napa Valley Patch:
Whole Foods officials formally announced the company's support for Prop. 37 in September. But as the election approaches, additional signage is going up at its stores and employees throughout the state have been trained on GMOs and the ballot measure, [co-CEO Walter] Robb said ... Whole Foods has put the bulk of its Yes on 37 efforts into social media and also has some radio ads that will become more prevalent in the days before the election.
Today the Proposition 37 campaign released new commercials aimed at debunking the assertion of big corporations in the anti-prop camp: that the measure would increase food costs.