I would probably be bitter, too, if I were Beef Products, Inc. Those are the folks behind uber-gross "lean finely textured beef," aka "pink slime," the ammonia-soaked cow trimmings added as filler to ground beef. During pink slime's heyday, it ended up in more than two-thirds of American hamburgers, at a ratio of up to 15 percent slime to 85 percent burger. That slime was cheap, and so chemical-packed that it sterilized the rest of the meat. Mmm, food!
Fast-forward to today: The origins and grossness of "pink slime" are well-known, fast food restaurants have given up the stuff, and BPI is as pissed as a parent whose kid was unknowingly served pink slime in her USDA-approved school lunches.
According to TIME, only about 5 percent of ground beef contains the "lean finely textured" stuff now. Following an 11-part ABC News series that ran last March and April, BPI says its revenues have dropped from more than $650 million a year to $130 million. The company filed a lawsuit last September against ABC, anchor Diane Sawyer, and other named defendants seeking $1.2 billion in damages. ABC didn't coin "pink slime" -- a USDA scientist named Gerald Zirnstein did, in 2002 -- but ABC and its parent company Disney sure do have deep pockets.
BPI has hired "a high-powered Chicago trial lawyer," according to Reuters, which reports the case "is shaping up to be one of the most high-stakes defamation court battles in U.S. history." The company's founders say they plan to fight 'til the bitter, slimy end, regardless of the cost. "We have to do this," one told Reuters. "We have no other choice."