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	<title>Grist: Tejal Rao</title>
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			<title>The Lexicon of Sustainability</title>
			<link>http://grist.org/sustainable-food/2011-08-16-the-lexicon-of-sustainability/</link>
			<comments>http://grist.org/sustainable-food/2011-08-16-the-lexicon-of-sustainability/#comments</comments>
			<dc:creator>Tejal&nbsp;Rao</dc:creator>
			<pubDate>Tue, 16 Aug 2011 18:00:44 +0000</pubDate>

					<category><![CDATA[Food]]></category>
		<category><![CDATA[Sustainable Food]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[foraging]]></category>
		<category><![CDATA[sustainability]]></category>

			<guid isPermaLink="false">http://www.grist.org/article/2011-08-16-the-lexicon-of-sustainability/</guid>

			<description><![CDATA[Douglas Gayeton's smart, visually packed collages bring the language of the food movement to life. Plus: They look damn cool.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=grist.org&#038;blog=5104299&#038;post=47150&#038;subd=grist&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>

			
									<content:encoded><![CDATA[<img width="180" height="150" src="http://grist.files.wordpress.com/2011/08/gayeton-sustainability-via-gilt-taste-180x1501.jpg?w=180&amp;h=150&amp;crop=1" class="attachment-post-thumbnail wp-post-image" alt="gayeton-sustainability-via-gilt-taste-180x150.jpg" title="gayeton-sustainability-via-gilt-taste-180x150.jpg" /> <p><em>Cross-posted from <a href="http://www.gilttaste.com/stories/1280-the-lexicon-of-sustainability-bringing-the-language-of-food-to-life">Gilt Taste</a>.</em></p>
<p>The first thing you&#8217;ll notice about <a href="http://thelexicon.org/The_Lexicon_of_Sustainability/photographs.html" target="_blank">the Lexicon of Sustainability</a> is how damn cool it looks. Sure, Douglas Gayeton&#8217;s smart,  visually packed collages connect the dry terminology of the food  movement to real people and places &#8212; no small feat. But it&#8217;s his  super-personal aesthetic and warmth as a storyteller that draw you in.</p>
<p>Gayeton  got the idea for the Lexicon project about two years ago, in the middle  of a dinner party, when a guest butchered the definition of &#8220;food  miles.&#8221; If Gayeton could define and build out the language of  sustainability, he thought, he could give people the tools they needed  to bounce around real ideas. To make a change. Gayeton identified 100  key terms and began visiting the farmers, fishermen, foragers, and chefs  across the country who could help him define them. &#8220;I simply spend time  with them. I don&#8217;t know what I&#8217;m doing in advance and I don&#8217;t storyboard  anything. I just listen.&#8221;</p>
<p>The artist shoots an average of 1,000  photographs with each of his subjects. He then prints the photos out,  cutting and pasting up to 100 of them together to create a massive  collage (the smaller pieces are four by five feet; the larger ones can  cover a wall). From here, Gayeton takes the stories of his  subjects &#8212; their thoughts, recipes, ramblings &#8212; and writes them down on a  sheet of glass, which is layered on the collage and shot again, the text  floating dreamily above the image. This painstaking process, even with  the assistance of a small team, takes Gayeton about three weeks.</p>
<p>We talked to him about a few of his favorite pieces:</p>
<p><span class="media mediaItem alignleft" style="float: left"><a href="http://grist.files.wordpress.com/2011/08/6033894796_fc0994f6dc_b.jpg"><img alt="Gayeton piece." src="http://grist.files.wordpress.com/2011/08/gayeton-wild-harvest-via-gilt-taste.jpg" width="620px" /></a><span class="caption">Click for a larger version.</span></span></p>
<p><strong>Wild Harvest:</strong> &#8220;Tyler Gray and I foraged for bull kelp in  the Vancouver Harbor and we actually went out among the ships into the  water. See, he was adamant that I get there at 9 a.m. but I showed two  hours late because I was held up in traffic crossing the border. By  then, the tide had risen and Tyler had to wade out into the freezing  water and harvest in his underwear. That&#8217;s why he was shaking. He was  pretty mad.&#8221;</p>
<p><span class="media mediaItem alignleft" style="float: left"><a href="http://grist.files.wordpress.com/2011/08/6033338501_d00bdc1ca4_b.jpg"><img alt="Gayeton piece." src="http://grist.files.wordpress.com/2011/08/gayeton-the-foraging-circuit-via-gilt-taste.jpg" width="620px" /></a><span class="caption">Click for a larger version.</span></span></p>
<p><strong>The Foraging Circuit:</strong> &#8220;When I first met Tyler, he told  me about foraging year round on this highly evolved circuit. He really  wanted to make the point that a lot of foraging happens in plain sight,  so we went to a golf course to forage for chanterelles. We could hear  the golfers cursing and yelling about 30 feet away. And there we were,  right next to them, mushroom hunting.&#8221;</p>
<p><span class="media mediaItem alignleft" style="float: left"><a href="http://grist.files.wordpress.com/2011/08/6033338357_9a7589fe63_b.jpg"><img alt="Gayeton piece." src="http://grist.files.wordpress.com/2011/08/gayeton-sustainability-via-gilt-taste.jpg" width="620px" /></a><span class="caption">Click for a larger version.</span></span></p>
<p><strong>Sustainability:</strong> &#8220;Running Squirrel is part of the team  that forages for Tyler. He&#8217;s in his 80s and truly amazing. He gave us  the one definition we like to use when we talk about sustainability,  which is inspired by watching how animals eat in the wild: Never eat all  of something. It&#8217;s so simple, but if you think about it, that&#8217;s really  the heart of this idea.&#8221;</p>
<p><span class="media mediaItem alignleft" style="float: left"><a href="http://grist.files.wordpress.com/2011/08/6033894754_bfeab46117_b.jpg"><img alt="Gayeton piece." src="http://grist.files.wordpress.com/2011/08/gayeton-eating-in-season-via-gilt-taste.jpg" width="620px" /></a><span class="caption">Click for a larger version.</span></span></p>
<p><strong>Eating in Season:</strong> &#8220;Iso Rabins is a legendary figure in San Francisco. He started Forage SF  and The San Francisco Underground Farmers Market, where people who make  their own foods can gather secretly to sell their wares. He would not  allow me to say where we were because he was paranoid he might be  arrested for selling these goods in a public space.&#8221;</p>
<p><span class="media mediaItem alignleft" style="float: left"><img alt="Gayeton piece." src="http://grist.files.wordpress.com/2011/08/gayeton-fallen-fruit-via-gilt-taste.jpg" width="620px" /><span class="caption">Click for a larger version.</span></span></p>
<p><strong>Fallen Fruit:</strong> &#8220;These guys started an entire movement.  They mapped out neighborhoods like East L.A., where people forget that  fruits and vegetables exist. It was a really important project to show  people that food is out there, it&#8217;s everywhere, you just need to look  for it.&#8221;</p>
<p>If the pieces speak to you, keep in mind that <a href="http://thelexicon.org/The_Lexicon_of_Sustainability/traveling_show.html" target="_blank">Gayeton is traveling with his work</a>, and looking for teachers, cooks, gardeners, activists, and other unlikely art curators to host some shows across the country.</p>
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