There was an era when putting solar panels on your roof was a time- and money-sucking hassle on par with remodeling your kitchen. But the cost of going solar has been dropping fast. The latest signal of the industry's move into the mainstream came last week, when San Mateo, Calif.-based SolarCity* announced it would begin to sell solar systems out of Best Buy, alongside big-screen TVs and digital cameras.
"There are a lot of people out there with unshaded roofs, paying high electricity bills, who just don't know this is an option for them," said Jonathan Bass, SolarCity's vice president of communications. The move into Best Buy "gives us a chance to have that conversation with more people."
The company is the biggest installer in the country's biggest solar market, California, a state that earlier this month broke its all-time solar power production record twice on two consecutive days, churning out enough electricity from solar panels to power roughly 3 million homes. Just since last summer, California's solar production has doubled, according to the California Independent System Operator, which manages the state's electric grid. There's a lot more growth where that came from, Bass said.