The Dutch are not always bastions of political correctness (cough cough blackface Christmas). So it’s kind of a relief that when they chose three national stereotypes to feature in this mid-1980s pro-bike campaign, they went with the proper English lady, the American cowboy, and the horndog Italian. Coulda been worse.
The result is pretty funny, actually, especially the American yee-hawing at the “iron horses” and the Italian smarming that biking is “good for the legs, good for … my eyes.”
- Promoting Cycling in the Netherlands, BicycleDutch
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